Child’s play. You might think that the design, production, procurement and distribution of the world’s finest children’s furniture is not. But to the skilled people at Gressco who bring that all to life, and to market, it is. Working with their team on catalog development and design, we’re grateful to help deliver their learning-through-play vision for children’s wellness to education and healthcare institutions worldwide. Learning through play…a way of life worth embracing no matter what age.
|INDUSTRY:||Children's Commercial Furniture|
|SERVICES:||Catalog Design • Logo & Tagline Development|
Playscapes rebranding play
Innovators of children’s furniture and learning activities in need of a rebrand that better fit their philosophy—learning wellness through play. That was their objective, that was our task. So, we hustled over to the playgrounds and jungle gyms in our minds and got to work…playing. An exploration of colors, shapes, scribbles and lettering mixed with some cutting, some paste. All coming together to arrive at the goal: to visually and verbally capture the transformative nature of play.