What is it? Is it a tweet? Or free with the purchase of another of equal value or less? Perhaps it’s something more. More than the latest medium or default message. Perhaps good work lives in the experiences of a construction worker, cyclist, student, spouse, musician, coworker. Customer. Perhaps it’s found in a spirited conversation. Or loitering about in a bar. Perhaps good work comes from all of the above. In the form of strategically woven tapestries of life and commerce that wind customers around curves, up hills, through valleys. And down wide open straightaways. Playing tour guide to a landscape that appeals to, and more importantly, inspires them. Perhaps that’s what can transform a tweet and free with the purchase of another of equal value or less into something more.